Notes on doing this well.

Every promise on your website gets tested by someone whose job is to check. When the site says two weeks and onboarding says ninety days, the prospect does not just discount the claim. They discount the person who repeated it, and that person was your champion.

Lab scores are your site on its best day, on a machine nobody owns, on a network nobody uses. Field data is what your actual visitors endured. Only one of these predicts revenue, and it is not the one in the deck.

The question is not rhetorical. Count the people who can change your homepage right now, subtract the ones who should be able to, and you have measured your governance. The goal is not zero. The goal is a number somebody chose.

A relaunch moves everything your search standing is built on. Before you ship one, know which terms feed the pipeline, which pages hold them, and what each is worth. You cannot protect freight you never inventoried.

Most relaunches are scoped as design projects with a technical footnote. The footnote is the project. Account for every URL before anything ships and your rankings survive the trip. Skip it and you find out six weeks later, in the traffic graph.

Accessibility is not a list of insider secrets. It is structural honesty: semantic order, real contrast, a working keyboard path, motion that asks permission, and words on images. Most failures are findable in an afternoon, fixable in a sprint, and they overlap almost perfectly with what search and answer engines reward.

The honest answer is situational. WordPress optimizes for ownership and ecosystem at the cost of a maintenance surface that never stops growing. Webflow optimizes for a publishing model marketing can actually own, at the cost of platform dependence. Pick by governance and total cost of custody, not by feature lists.