01 / The Diagnostic

Before anyone builds anything, somebody should look.

The Fieldwork Diagnostic is a two to three week examination of your web operation. It ends with a findings report you can act on with or without us. $7,500, fixed.

Book a diagnostic

No discovery call required. The diagnostic is the discovery.

02 / What we examine

Four things, thoroughly.

The site

Every URL, every template, every claim. Full crawl, performance profile, and a check of what the site promises against what the product delivers.

The analytics

What is tracked, what is dropped, and what attribution is lying about. The lead path walked end to end, form to CRM to human.

The content operation

The CMS architecture, the publishing workflow, and the governance question nobody asks: who can break the homepage on a Tuesday.

The last three decisions

A short forensic history of the redesign, the migration, or the platform choice that produced the current situation, and what each one cost.

03 / The report

The deliverable is a document, not a deck.

Ten numbered sheets, formatted like the survey it is.

00
Title block

Client, domain, dates examined, scope, revision.

01
Summary of findings

Every finding in one line with an ID and a severity flag. Written for the executive who reads nothing else.

02
URL and redirect inventory

Every URL, its value, and its orphan risk.

03
Search standing

The terms your pipeline is built on and what any change puts in transit.

04
Performance

Field data, not lab scores. The offenders, named.

05
Message-to-reality check

Every claim the site makes versus what sales and onboarding actually deliver.

06
Lead path integrity

Form to CRM to human. What is tracked, what is dropped.

07
Content operation

Architecture, workflow, governance.

08
The last three decisions

The history, written down honestly.

09
The fix list

Every finding restated as FOUND / RISK / FIX, ranked by risk against effort and sequenced. Actionable with or without us.

10
The prescription

If a build is warranted: scope, range, sequence. If it is not, this page says so.

Read a redacted sample.

04 / How findings read

Every finding looks like this.

F-07 / STRUCTURAL / OPEN
FOUND

214 posts live at the domain root, scheduled to move into a collection folder with no redirect plan on file.

RISK

The last redesign that moved URLs without a map cost this company half its organic rankings. This one moves three times as many.

FIX

Full-surface 301 map, every URL accounted for, tested before launch and monitored for ninety days after.

Findings ship as open flags, in that orange. If we build, the report is reissued at launch with every resolved flag flipped to gray. The diagnostic becomes the receipt.

05 / Terms

How it works.

$7,500, fixed. Two to three weeks. We need read-only access to your analytics and search data, and we tell you exactly what to grant on day one. The report is finished work, not a deposit and not a discount lever. And if the findings say you should not rebuild, sheet ten says so.

06 / Questions

Asked by people like you.

CAN OUR TEAM ACT ON IT WITHOUT HIRING YOU?

Yes. Sheet nine is written for that. Some clients take the report to their existing agency. The agency gets better or gets revealed.

WHAT DO YOU NEED FROM US?

Read-only analytics, Search Console, and an hour with whoever owns the site. The crawl handles the rest.

WHAT HAPPENS AFTER?

You get the report and a walkthrough. If a build is warranted, the prescription includes scope and a fixed range. If not, you know what to fix and in what order.

07 / Next

Three weeks from now, you could know.