A B2B payments company invisible to the buyers searching for it.
The category terms that feed an AP payments pipeline were owned by competitors and aggregators, and the site was structurally incapable of contesting them. Pages did not map to how buyers actually search, the technical foundation worked against indexing, and the content operation had nowhere to publish that could compound. Demand existed. It was simply arriving at other people's websites.
Rebuilt in Webflow with search as a first-class constraint rather than an afterthought: information architecture designed around the terms the pipeline is built on, a technical foundation engines could read without effort, and a content system that let every new page strengthen the ones already ranking.
Page one for the terms their pipeline is built on.
Search visibility roughly tripled, and the growth compounded because the architecture was built to receive it.
Every engagement starts the same way.