A healthcare workforce company telling five different stories across five business lines.
Five business lines, five sites, five diverging identities, and no shared account of what the company was. Each property had accumulated its own rankings and its own risks, which meant five separate opportunities to repeat the classic migration disaster, multiplied by every launch. The brand problem and the search problem were the same problem wearing different clothes.
Rebranded and rebuilt across all five business lines in Webflow, sequenced so no launch endangered another. Every migration ran on a full redirect map, every property's rankings were treated as freight to be delivered intact, and the five sites came out the other side telling one story in one system.
One story. Rankings held through every launch.
Five launches, zero ranking disasters. In migration work, the absence of a catastrophe is the deliverable.
Every engagement starts the same way.